SCHOOL OF ART GALLERY
RMIT
19 - 28 JUNE 2013
This piece experimented with using product
development and marketing strategies to sell actual intimate moments. I examined
the interface between private and product networked publics
communication by creating, marketing and distributing products derived from the moment I accepted my mother was sick with cancer. I branded the moment and created associated
sellable merchandise/ products, such as tissues with my tears on them, thought
transcripts of the moment, video packages of the footage etc. I then created an
info commercial in which I ‘sell’ my intimate moment and a website and Facebook
page promoting the branded intimate moment.
QR Codes linking the viewer to the website and Facebook page were placed on all products. These products were then installed on a dressing table next to a digital photo frame playing the infomercial. This installation aimed to make it difficult for the viewer to decipher if the space was a private or commercial space. This project explores commercial social media data’s influence on individual’s conscious and unconscious behaviour, sense of intimacy and private and public spaces and how it has blurred the boundaries between citizen and consumer.
Scan this QR code to go to the Cait's Confidential Commodities website
IT WON'T HAPPEN OVER NIGHT BUT IT WILL HAPPEN
FIRST SITE GALLERY
11 - 21 JUNE 2013
For this
work I explored alternate methods in which scent can be installed in artwork to
investigate how commercial social media data influence an individual’s
conscious and unconscious behaviour, sense of intimacy and private and public
spaces were explored. A shower enclosure
(200cm h x 90 cm w cubed) with 300 QR Codes printed on a shower curtain was
created.
Each QR Code when scanned proceeded to a YouTube video of individuals promoting or reviewing the Pantene product range. An aromatherapy vaporiser distributed the scent of Pantene products and the sound of me showering was also distributed from speakers located within the shower cavity.
TROCADERO ART SPACE
SENSOSCAN BY SPACE CODETTE
22 May – 8 June 2013
For this
work I explored alternate methods in which scent can be installed in artwork to
investigate how commercial social media data influence an individual’s
conscious and unconscious behaviour, sense of intimacy and private and public
spaces were explored. A shower enclosure
(200cm h x 90 cm w cubed) with 300 QR Codes printed on a shower curtain was
created.
This work utilises scents and QR codes to explore commercial social media data’s
influence on individual’s conscious and unconscious behaviour, sense of
intimacy and private and public spaces. Ten fragrances derived from products
associated with intimate actions and spaces were created. Images and
information on the artists self-produced social media sites were renamed or
titled to be associated with the artist’s self-made brand, Space Codette.
For this piece I
simulated a David Jones beauty counter that showcased the 10 individual
fragrances developed in test one. Perfume test strips with 5 different QR Codes
linked to the social media sites relating to the 10 products were created. I
simulated a beauty sales consultant, encouraging viewers to sample the
fragrances, identify the fragrance and memories associated with the scent and
scan the QR Codes to identify the product/action.
I also boxed the bottled fragrances and invited the audience to purchase the fragrances at a ‘cost of their choice’ through the simulation/performed intervention, an appropriated commercial and a website that advertised and sold the fragrances.
